Topman has been embraced by the British male population like nothing I've seen before. It was, at one point, my one stop shop for looking 'cool', that has since died down but I do still venture in to see what they're doing. My interest in Topman was piqued when I discovered their Topman Design line that shows at London Fashion Week, Topman LTD and their boutique section which features a number of different brands.
From time to time this retail behemoth steps back and invests its time in creating something worthwhile and unique, the latest of these projects is the Denim Jacket Project. Topman have teamed up with 5 designers: Oliver Spencer, Lou Dalton, Katie Eary, Shaun Samson and personal favourite Mark McNairy from the USA to provide an American take as well as their own in-house design team to put a new spin on the wardrobe staple.
Topman design director Gordon Richardson says: “We all own or have owned one but this project is the perfect excuse to re-evaluate the most iconic of all wardrobe staples […] we have reinvention on a grand scale, trompe l’oeil, overprinting and mesh put the denim jacket centre stage once again.”
Mark McNairy's (pictured above) may look like a regular denim jacket but upon closer inspection you can see that on one side there is a classic jacket line and on the other a shirt-like design. Constructed out of dry raw denim this is a piece that is both quirky and built to last.
Spencer's take comes in the form of a biker jacket in this deep blue with contrasting metallic zippers and front breast pocket.
Katie is one of the designers who used a lighter wash of denim for her piece which also has a detachable collar and animal print lining.
Dalton also uses a light denim wash and like Katie presents a more classic slim silhouette.
Topman Design's comes in a darker wash with a cool polka dot effect as well as a more workwear oriented silhouette.
The collection will be available April 5th at a very awesome £70.