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Friday, July 20

Opening Ceremony Arrives in Europe

Carol Lim and Humberto Leon's debut European Opening Ceremony store opened today in London's Covent Garden. Located at 31-32 King Street, the pop-up store runs until autumn, when a larger space will open down the road at 35 King Street. 

The label opened its first store in New York 10 years ago and also has stores in LA and Tokyo. The London store stocks the brand's own ready-to-wear and accessories for women, men and kids, as well as designer collections and signature collaborations including the adidas x Opening Ceremony range of sporty separates. To toast the new two-floor shop and the London 2012 Games, the brand has teamed up with the likes of Norma Kamali, Topshop, Christopher Shannon and House of Holland for capsule collections. Additionally, OC Annual, a new collectible fashion and culture magazine by Opening Ceremony, will launch in August with a focus on sports, and to toast its 10th anniversary, the fashion brand is publishing a 300-page illustrated book with Rizzoli, featuring contributions by many of OC's collaborators and friends including Chloë Sevigny and Terry Richardson, out September 4.

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