It seems as though London is looking to further establish itself as a hub for menswear. Not unlike the recent New York trade show, (capsule), Jacket Required seeks to make it easier for buyers to get the best brands from all over the world.
The problem the trade show would seek to rectify as outlined by one of the founders, Craig Ford, is that often "buyers would come to [his] showroom from all over Europe but they'd just come to see one brand and they were coming at different times to London to see other brands". What better way to lessen the recurring costs of travel than bring them all together under one roof.
At the moment London is lacking any kind of menswear exhibition and the guys behind Jacket Required want to start something small and really good, getting it right the first time and build upon it but aren't looking to complete, but instead are doing it because London deserves it seeing as places like Seville Row were and still remain cornerstones of great mens' clothing.
The brands represented will include names such as Garbstore, BAPE, HUMAN MADE and Ambush Jewelry with the addition of Bedwin & The Heartbreakers, a Japanese brand that is being shown for the first time in Europe plus many more.
Jacket Required will be held over two days, 7th and 8th August at Rochelle School in Shoreditch, East London.