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Showing posts with label YMC. Show all posts
Showing posts with label YMC. Show all posts

Monday, February 13

YMC Spring/Summer 2012


Titans YMC are gearing up to release their Spring/Summer 2012 collection and have taken to the archives for inspiration. Re-creating the carefree and gaiety of days gone by they are looking to both simplify and liven up a man's wardrobe though colour and pattern.

The fabrics they've chosen are light and will keep you cool during the more balmy days this coming Spring/Summer, these include - silk, light cotton and canvas. The colour pallet is kept quite simple ranging from deep reds and blues to khakis and cool greys. The collection also re-imagines some staple pieces such as the Striped Boating Blazer and the Camo Short. 

I really like the references that underpin some of the looks such as the Lake District and Home Counties to the Cote D’Azur of the Jean Paul Belmondo movies of the late 1960’s, and the Italian Paninari of the early Eighties - the Milanese and Torinese scooter boys and girls who inspired everyone from football casuals to the Pet Shop Boys. All of this is done with YMC's meticulous eye for detail and adherence to a more timeless aesthetic rather than a faddish point of view.

I'm really excited to see when the collection hits stores in a few weeks. Check out the lookbook below.






[images courtesy of YMC, big thanks to Richie]

Tuesday, January 24

Grab your cards - YMC Sale

Until recently, embarrassingly, I didn't know there was a YMC store in London. It wasn't until I went looking for bargains in the sale late last year that my friend and I happened across it. YMC short for You Must Create took initial inspiration from work wear and has since evolved into a highly significant export of modern British menswear. They produce timeless, expertly tailored and exciting clothing. According to their website they "follow the Corbusian precept that form follows function. The results, free from fads and fripperies, are as close to timeless as clothing gets."

Since discovering their London store I have been keeping a very close eye on their sale and I've picked a few choice items that perhaps you guys would like to look at.

[all images via ymc]

Yellow cagoule, £75, sizes S - XL

Camouflage Butt Pocket Trouser, £90.00, sizes 28 - 36

Pleat Front Chino (olive), £90.00, sizes 28 - 36

Classic Selvedge Chino (navy), £90.00, sizes 28 - 36

Gloverall Coat (aqua), £205.00, sizes S - L

Hunting Sweat (grey), £75.00, sizes S - XL. Featuring a suede shooting patch on one shoulder, a detail imitated by many other brands.

YMC v Chapman Camping Rucksack (orange)£225.00

Suede Brogue Desert Boot (olive), £135.00 , sizes EU40 - 45

Victorian Work Boot (mid brown), £115.00, sizes EU40 - 45
Take a look. I hope that they do further reductions so I can pick up a few of these things for Spring.